For example Ministries of Information and Broadcasting and Women Development published an ad to persuade the people to donate generously to the President's Relief Fund, though nothing wrong with the message shamefully some of the worst picture of the affected people were used in these ads.
Even though most of them could be the beneficiary of the relief and donations but this is surely the way to humiliate them for example an ad of Women Development showed some ladies literally begging and the Information Ministry ad showed a father and son crying outside their house for those buried under.
This opportunism I would say is the worst form of executing one's duties.